Designers to Watch: Joanne Cordero Reyes
This may be Joanne Cordero’s first time at Fashion Week under her own label, Vicente Villarin, but the designer is no novice. She cut her teeth at Reem Acra and J. Mendel, making eveningwear for celebs. And this season she’s showing at Bumble and bumble, home of the next big thing (Alexander Wang, Sari Gueron, and Bruce all showed there a year ago). Reyes’s training with red-carpet designers is readily apparent in the clean, long lines of her gowns. But Reyes adds her own edge to the usual feminine piece. Her pencil skirt is done up in faux-alligator for a tougher, sexier look. Her take on the little white dress involves tulle and a shorter-than-short hemline. And her outerwear borders on architectural, rivaling Jil Sander. She may have learned to dress celebs, but only the truly style savvy (read: not governed by a stylist) will slip into these clothes.
M: I recently read about her in last month’s issue of Elle, who devoted half a page to this up-and-coming designer. “Named after her grandfather, the Vicent Villarin brand represents Sophistication, Confidence, Elegance, Individuality and Modernity; women that want to feel pretty and elegant yet modern and sexy.” [via Asiance Magazine] I’m really liking her old-world/fantasy feminine designs. My favorites are the article’s mentioned faux-alligator skirt and the grey evening gown.
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Tags: Joanne Cordero Reyes, Vicente Villarin